# Problem & Solution 

We started ARize to be focused on B2B retail and eCommerce brands. We help them create a 3D version of their products (using a community of content creators) and provide them with our WebAR technology that they can integrate into their website within minutes.

### Problem: The metaverse is here, it's just not evenly distributed

Since entering the space, We've been impressed with the wide range of use cases for immersive content - from B2B enterprise to entertainment and gaming. The challenge is that creating and accessing high-quality immersive content is hard and expensive.  When taking into account the speed at which the Metaverse is growing, we see the following problems

* Corporate controlled 
* Closed & centralized ecosystems
* No interoperability
* Limited monetization for creators 

### Solution: Blockchain native worlds are leveling the playing field

* User-controlled 
* Open & decentralized
* Planned interoperability
* Increased potential for creator monetization